Digital Transformation Strategy Conference For Decision Makers and Directors
This conference provides a clear roadmap to help those overseeing and managing brand 'digitization'—from where to start to how to improve current digital workflows to increase productivity and efficiency—for beginners to those already deep in digital. Specifically for footwear executives, managers and directors starting or already overseeing digital transformations, this conference goes step by step to help solve your digital dilemmas and solve your digital roadblocks.
Rescheduled 2020 Date TBA | Columbia Sportswear HQ, Portland OR
Background and Why You MUST Attend!
STRATEGY—Solving Digital Management Dilemmas
Not sure where to start? Got a digital roadblock and not sure where to go? Everyone has these problems, and it's why this conference is happening! The conference centers around presenting clear digital transformation roadmaps that can be applied directly, starting from beginner level through highly advanced, holistic digital solutions for the entire supply chain. Every brand simply must have a presence—whether you are starting a new program or you are in the middle of a digital transformation—everyone will get key ideas, tips and best practices critical to the success and bottom line of your company.
Several software and hardware solutions for the footwear industry are connected in logical, practical scenarios that offer both low- and high-end solutions. They not only address which kinds of software to choose strategically and why, but also focus on organizational aspects such as: how to change the current workflow in order to accommodate for this innovation, what kind of people and skills will be needed, how to decide whether to outsource this new digital work or do it in-house, and how to best train people for these skills. Each scenario centers around one question, but these questions—and answers—become increasingly complex as we progress through the days.
Who Should Attend
Upper management to operational level in product development, design, innovation to manufacturing, sales, distribution, retail and human resources should attend. Examples of job titles this conference is relevant to: Design Directors, Directors and VPs of Product Development, Heads of Human Resources and Development, Sourcing Executives, Manufacturing Directors, IT/Software Integration Leads, Innovation Teams.
Speakers include: innovation directors and digital program directors from leading shoe brands sharing tips and best practices, software providers developing digital tools for brands, and professors and digital experts.
The Program will FLOW as follows:
Day 1: Introduction and Intermediate Step-by-Step Examples—how to think about ‘digitization’, how to strategize and set up a program and optimize the workflow to make it successful
Day 2 (Morning Sessions): Advanced Ideas and Concepts
Day 2 (Afternoon): Demos and Roundtable