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    Track 1: Digital Design and Prototyping

    Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:

    • How can we use 3D designs/virtual prototypes that are consumer facing for more engaging digital marketing? 
    • How can we use 3D designs for crowdsourcing sales before shoes have been manufactured to create better inventory efficiency?
    • How can we best create a digital workflow that allows for customization by the consumer—for size and/or aesthetics—within our current means of production?
    • How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?

    REGISTRATION: Track 1 is just $75. BUNDLE DEAL: All 4 tracks are just $250. Bundle option is available when you register for each track


  • Video Class 1: Laying the Foundations

    In this video class, we start by analyzing your current design process and identifying where and how you should start digitization, and how you could define clear KPIs and calculate ROI.

    Video Class 2: Choosing the Right Digital Design

    In this video class, we look at what software is available for digital footwear design and how to make the best choice for your team and budget. We also look at how to define training needs.


    Video Class 3: Digital Materials

    In this video class, we will talk about how to set up a digital material library and how to connect this to your design software and PLM system.


    Video Class 4: Prototyping

    In this video class, we will focus on how digitization can optimize.

  • Track 1 Expert Trainers

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    3D Innovation Manager,
    Deckers Brands

    Mitch has been an expert in 3D footwear for more than a decade. In his current role as 3D Innovation Manager at Deckers Brands, he is implementing a holistic approach to automatically generate patterns, costing, and bill of materials using virtual prototypes at the very beginning stages of the design process. He has collaborated with numerous software companies to develop footwear specific tools to streamline the digital creation process.
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    CEO, Material Exchange

    Darren has worked in software and digital transformation technologies for fashion and retail for over 20 years. He brings his extensive experience and vision for innovative technologies in emerging markets to the Material Exchange, a platform that works directly with the world's leading retail apparel and footwear brands to analyze, optimize, and digitize their supply chains. The Material Exchange promotes best practices for product creation, data management and PLM integration.
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    Co-founder ELSE Corp
    GM Italy ICOL Group

    Andrey is internationally known for his achievements in virtual retail, but this time he is showing another side of his knowledge and his company, helping footwear brands to set up their digital design flow in the most efficient way possible, so they can be "smart from the start". His low-cost, cloud-based applications that are specialized for footwear make it possible to work quickly and do not necessarily require staff to have any kind of 3D design training.
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    Partner, STRATEGIES–Romans CAD 3D Footwear Design

    A founding partner of Strategies, Jean-Marc has helped developed collaborative solutions for the footwear industry for 25 years. As digitalization becomes more demanding, his company is moving beyond CAD to FIM (Footwear Information Model), an integration of 3D/2DCAD with material database, enabling brands to connect with users. 3D virtual models are sent to the marketplace to detect trends before going to actual manufacturing, minimizing costly mistakes. FIM also offers a new and realistic shopping experience by making Fashion to Factory a reality.
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    Digital Strategy Director,

    Patterns.ai is an artificial intelligence company specializing in digital personalization of consumer lifestyle products. The company has developed groundbreaking optical recognition software that could be used for a wide range of purposes in fashion. You will hear how this technology can be applied to help designers quickly select the right last or sole mold from archives of existing tooling, saving the cost of unnecessary production of new tooling and lowering companies' footprint.
  • Sponsors

    Thank you to our generous event sponsors!

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