Track 1: Digital Design and Prototyping
Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:
- How can we use 3D designs/virtual prototypes that are consumer facing for more engaging digital marketing?
- How can we use 3D designs for crowdsourcing sales before shoes have been manufactured to create better inventory efficiency?
- How can we best create a digital workflow that allows for customization by the consumer—for size and/or aesthetics—within our current means of production?
How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?
REGISTRATION: Track 1 is just $75. BUNDLE DEAL: All 4 tracks are just $250. Bundle option is available when you register for each track
Track 1 Expert Trainers
3D Innovation Manager,
Deckers BrandsMitch has been an expert in 3D footwear for more than a decade. In his current role as 3D Innovation Manager at Deckers Brands, he is implementing a holistic approach to automatically generate patterns, costing, and bill of materials using virtual prototypes at the very beginning stages of the design process. He has collaborated with numerous software companies to develop footwear specific tools to streamline the digital creation process.
CEO, Material Exchange
Darren has worked in software and digital transformation technologies for fashion and retail for over 20 years. He brings his extensive experience and vision for innovative technologies in emerging markets to the Material Exchange, a platform that works directly with the world's leading retail apparel and footwear brands to analyze, optimize, and digitize their supply chains. The Material Exchange promotes best practices for product creation, data management and PLM integration.
Co-founder ELSE Corp
GM Italy ICOL GroupAndrey is internationally known for his achievements in virtual retail, but this time he is showing another side of his knowledge and his company, helping footwear brands to set up their digital design flow in the most efficient way possible, so they can be "smart from the start". His low-cost, cloud-based applications that are specialized for footwear make it possible to work quickly and do not necessarily require staff to have any kind of 3D design training.
Partner, STRATEGIES–Romans CAD 3D Footwear Design
A founding partner of Strategies, Jean-Marc has helped developed collaborative solutions for the footwear industry for 25 years. As digitalization becomes more demanding, his company is moving beyond CAD to FIM (Footwear Information Model), an integration of 3D/2DCAD with material database, enabling brands to connect with users. 3D virtual models are sent to the marketplace to detect trends before going to actual manufacturing, minimizing costly mistakes. FIM also offers a new and realistic shopping experience by making Fashion to Factory a reality.
Digital Strategy Director,
PTTRNS.aiPatterns.ai is an artificial intelligence company specializing in digital personalization of consumer lifestyle products. The company has developed groundbreaking optical recognition software that could be used for a wide range of purposes in fashion. You will hear how this technology can be applied to help designers quickly select the right last or sole mold from archives of existing tooling, saving the cost of unnecessary production of new tooling and lowering companies' footprint.Sponsors
Thanks to our generous event sponsors!
