Track 2: Marketing & E-Commerce - 2020 Digital (3D) Footwear Transformation Events

Track 2: Digital Marketing & E-Commerce
Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:
How can we use 3D designs/virtual prototypes that are consumer facing for more engaging digital marketing?
How can we use 3D designs for crowdsourcing sales before shoes have been manufactured to create better inventory efficiency?
How can we best create a digital workflow that allows for customization by the consumer—for size and/or aesthetics—within our current means of production?
How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?
REGISTRATION
Track 2 is just $75
BUNDLE DEAL: All 4 tracks are just $250
Bundle option is available when you register for each track
REGISTER FOR TRACK 2
Video Class 1: Digital Visual Marketing Options
We start this track by giving you an overview of what options you have to use the digital design efforts that you set up in Track 1 for visual online marketing.
Video Class 2: Virtual Prototyping
In this video class, we will explain how to best create virtual prototypes that you could use to sell products online before they have been manufactured.
LIVE Video Class TBA: Answering Questions for Weeks 1 & 2
In this live video class, several of our experts will answer your questions for weeks 1 and 2 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Video Class 3: Customization
In this video class, we will explore different ways to help consumers interact with your designs through digital product configurations. We will discuss how to prevent common customization pitfalls.
Video Class 4: E-Commerce Options
In this video class, we will give an overview of new developments for digital retail that will benefit your digital workflow, such as online fitting, AI applications, and virtual retail.
LIVE Video Class TBA: Answering Questions for Weeks 3 & 4
In this live video class, several of our experts will answer your questions for weeks 3 and 4 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Speakers
Meet your expert trainers in Track 2!

Bastiaan Geluk
Head of Digital Fashion
INDG
With a background in graphic design and 10+ years in the sportswear industry, Bastiaan has robust experience implementing digital creative technologies and innovative solutions into creation processes, while also managing people and change. He is a high performing, energetic leader and coach, desiring to inspire others and to drive continuous improvement by developing processes and people on a daily basis.
Shane Griffith
Director of Product
Foundry Digital Design
Foundry is of course known for Modo, the software package that allows designers to make renderings of footwear that are so photorealistic that they can be sold as virtual prototypes. This time, they will focus on how to streamline your workflow using Modo, giving concrete examples of best practices across a range of their customers.
Shayne Smith
Chief Business Development Officer
RestAR
RestAR is an AI-Based 3D Capturing for E-Commerce. Shayne has over 10+ years experience in strategic business development and marketing globally, and he wants to share his wealth of knowledge and contacts in the e-commerce, digital, innovation and fashion industries. His fields of specialty include: customer experience, accelerating growth, lead building, strategic global business development, client management and partnerships, paid marketing campaigns, networking, and user acquisition
Gretchen Jezerc
SVP of Marketing
First Insight
In her current role as Senior Vice President of Marketing at First Insight, Gretchen is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations. Prior to joining First Insight in 2014, she served in global product, brand, and channel marketing roles at B2B and B2C Fortune 500 and start-up businesses. Fluent in German, French, and Italian, Gretchen holds a BS in Chemical Engineering and a BA in Psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.
Sponsors
Thanks to our generous event sponsors!

Reimagining the way brands and suppliers interact with materials, Material Exchange, an industry-backed platform, provides a solution which allows for the rapid visualization of materials, automates data input and improves communication between brands, material suppliers and manufacturers.
The Footwearists, a membership-based innovation and education platform for and by footwear professionals, offers conferences, lectures, online courses, and consulting. Working with companies across the supply chain on meaningful, innovative footwear industry projects, they add emotional, functional, social, and ecological value.
Pioneering software for creative industries for over 20 years, Foundry's products help tackle complex visualization challenges to meet the demands of their customers and projects. Their industry know-how and focus on speed, quality, and user-experience save customers time so they can spend it bringing incredible ideas to life.
Romans CAD Software tools enable companies to boost productivity and get the best return on investment available on the market. With more than 25 years of experience in the industry, RCS has proven track record of maximizing the potential of world-class companies.
Technology makes it possible and necessary to rethink how we interact with brands and products, and Volumental believes in a future where retailers connect with shoppers through genuine personalization. Their omnichannel ecosystem is a universe of conversations with your customers, where each unique foot shape is brought into focus from lost to a sea of sizing tables.
Retailers, brands, manufacturers and wholesalers worldwide use First Insight's digital product testing solution platform to design, select, price, buy, and market more successful new products. Through Bayesian AI modeling, machine learning, and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution informing the product assortment decisions retailers face every season.