The first step-by-step, in-depth series of online seminars focused on helping footwear companies understand and execute successful Digital (3D) Transformations.
Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:
How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?
Video Class 1: Digital Visual Marketing Options
We start this track by giving you an overview of what options you have to use the digital design efforts that you set up in Track 1 for visual online marketing.
Video Class 2: Virtual Prototyping
In this video class, we will explain how to best create virtual prototypes that you could use to sell products online before they have been manufactured.
LIVE Video Class TBA: Answering Questions for Weeks 1 & 2
In this live video class, several of our experts will answer your questions for weeks 1 and 2 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Video Class 3: Customization
In this video class, we will explore different ways to help consumers interact with your designs through digital product configurations. We will discuss how to prevent common customization pitfalls.
Video Class 4: E-Commerce Options
In this video class, we will give an overview of new developments for digital retail that will benefit your digital workflow, such as online fitting, AI applications, and virtual retail.
LIVE Video Class TBA: Answering Questions for Weeks 3 & 4
In this live video class, several of our experts will answer your questions for weeks 3 and 4 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Thanks to our generous event sponsors!
The Footwearists, a membership-based innovation and education platform for and by footwear professionals, offers conferences, lectures, online courses, and consulting. Working with companies across the supply chain on meaningful, innovative footwear industry projects, they add emotional, functional, social, and ecological value.
Pioneering software for creative industries for over 20 years, Foundry's products help tackle complex visualization challenges to meet the demands of their customers and projects. Their industry know-how and focus on speed, quality, and user-experience save customers time so they can spend it bringing incredible ideas to life.
Technology makes it possible and necessary to rethink how we interact with brands and products, and Volumental believes in a future where retailers connect with shoppers through genuine personalization. Their omnichannel ecosystem is a universe of conversations with your customers, where each unique foot shape is brought into focus from lost to a sea of sizing tables.
Retailers, brands, manufacturers and wholesalers worldwide use First Insight's digital product testing solution platform to design, select, price, buy, and market more successful new products. Through Bayesian AI modeling, machine learning, and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution informing the product assortment decisions retailers face every season.