2: Marketing & E-Commerce - Digital (3D) Footwear Transformation Events

 Track 2: Digital Marketing & E-Commerce

Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:
How can we use 3D designs/virtual prototypes that are consumer facing for more engaging digital marketing? 
How can we use 3D designs for crowdsourcing sales before shoes have been manufactured to create better inventory efficiency?
How can we best create a digital workflow that allows for customization by the consumer—for size and/or aesthetics—within our current means of production?
How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?
REGISTRATION: Track 2 is just $75. BUNDLE DEAL: All 4 tracks are just $250. Bundle option is available when you register for each track
 

Video Class 1: Digital Visual Marketing Options
We start this track by giving you an overview of what options you have to use the digital design efforts that you set up in Track 1 for visual online marketing.
 
Video Class 2: Virtual Prototyping
In this video class, we will explain how to best create virtual prototypes that you could use to sell products online before they have been manufactured.
 
Video Class 3: Customization
In this video class, we will explore different ways to help consumers interact with your designs through digital product configurations. We will discuss how to prevent common customization pitfalls.
 
Video Class 4: E-Commerce Options
In this video class, we will give an overview of new developments for digital retail that will benefit your digital workflow, such as online fitting, AI applications, and virtual retail.

Track 2 Expert Trainers

Bastiaan Geluk

Head of Digital Fashion​, INDG

With a background in graphic design and 10+ years in the sportswear industry, Bastiaan has robust experience implementing digital creative technologies and innovative solutions into creation processes, while also managing people and change. He is a high performing, energetic leader and coach, desiring to inspire others and to drive continuous improvement by developing processes and people on a daily basis.

Shane Griffith

Director of Product, Foundry Digital Design

Foundry is of course known for Modo, the software package that allows designers to make renderings of footwear that are so photorealistic that they can be sold as virtual prototypes. This time, they will focus on how to streamline your workflow using Modo, giving concrete examples of best practices across a range of their customers.

Shayne Smith

Chief Business Development Officer, RestAR

RestAR is an AI-Based 3D Capturing for E-Commerce. Shayne has over 10+ years experience in strategic business development and marketing globally, and he wants to share his wealth of knowledge and contacts in the e-commerce, digital, innovation and fashion industries. His fields of specialty include: customer experience, accelerating growth, lead building, strategic global business development, client management and partnerships, paid marketing campaigns, networking, and user acquisition

Gretchen Jezerc

SVP of Marketing, First Insight

In her current role as Senior Vice President of Marketing at First Insight, Gretchen is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations. Prior to joining First Insight in 2014, she served in global product, brand, and channel marketing roles at B2B and B2C Fortune 500 and start-up businesses. Fluent in German, French, and Italian, Gretchen holds a BS in Chemical Engineering and a BA in Psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.