Once you have professionalized your digital design and prototyping workflow, the logical next step is digital or even virtual retail. In this track, we will help you answer the following questions for your organization:
How can we use 3D designs to test our styles with consumers before investing in manufacturing and inventory, and to optimize pricing and assortments for each retail partner?
BUNDLE DEAL: All 4 tracks are just $250
Bundle option is available when you register for each track
Video Class 1: Digital Visual Marketing Options
We start this track by giving you an overview of what options you have to use the digital design efforts that you set up in Track 1 for visual online marketing.
Video Class 2: Virtual Prototyping
In this video class, we will explain how to best create virtual prototypes that you could use to sell products online before they have been manufactured.
LIVE Video Class TBA: Answering Questions for Weeks 1 & 2
In this live video class, several of our experts will answer your questions for weeks 1 and 2 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Video Class 3: Customization
In this video class, we will explore different ways to help consumers interact with your designs through digital product configurations. We will discuss how to prevent common customization pitfalls.
Video Class 4: E-Commerce Options
In this video class, we will give an overview of new developments for digital retail that will benefit your digital workflow, such as online fitting, AI applications, and virtual retail.
LIVE Video Class TBA: Answering Questions for Weeks 3 & 4
In this live video class, several of our experts will answer your questions for weeks 3 and 4 of Track 2. The class will take place at 11:00 AM PST | 2:00 PM EST | 8:00 PM CET. If you cannot join live, you can watch the recording.
Meet your expert trainers in Track 2!
Head of Digital Fashion
With a background in graphic design and 10+ years in the sportswear industry, Bastiaan has robust experience implementing digital creative technologies and innovative solutions into creation processes, while also managing people and change. He is a high performing, energetic leader and coach, desiring to inspire others and to drive continuous improvement by developing processes and people on a daily basis.
Director of Product
Foundry Digital Design
Foundry is of course known for Modo, the software package that allows designers to make renderings of footwear that are so photorealistic that they can be sold as virtual prototypes. This time, they will focus on how to streamline your workflow using Modo, giving concrete examples of best practices across a range of their customers.
Chief Business Development Officer
RestAR is an AI-Based 3D Capturing for E-Commerce. Shayne has over 10+ years experience in strategic business development and marketing globally, and he wants to share his wealth of knowledge and contacts in the e-commerce, digital, innovation and fashion industries. His fields of specialty include: customer experience, accelerating growth, lead building, strategic global business development, client management and partnerships, paid marketing campaigns, networking, and user acquisition
SVP of Marketing
In her current role as Senior Vice President of Marketing at First Insight, Gretchen is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations. Prior to joining First Insight in 2014, she served in global product, brand, and channel marketing roles at B2B and B2C Fortune 500 and start-up businesses. Fluent in German, French, and Italian, Gretchen holds a BS in Chemical Engineering and a BA in Psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.